Get a creativity boost from your vacation

Travel spurs creativity!

Whether flying half-way across the world to experience a new culture or driving to a “cool” vacation destination closer to home, travel offers both an opportunity to rest and to be inspired. 

Conversations with locals, even when language is a barrier, provide a rich perspective of the culture and community history, more than guidebooks and websites ever could; and sometimes they bring new friendships.

Use your observation powers and camera/smartphone to capture designs, signs, symbols, and sounds, to update your content on websites, emails, social media posts and other communications.

In Italy, well everything is great, but you may find that the fabulous church marble floor patterns will catch your eyes.

In Costa Rican rainforests, the sounds of the howler monkeys, high humidity, bright flowers, colorful birds, and marching leaf ants are a symphony of stimulation.   

Cross country road trips in the U.S. foster fantasies about living in an adobe home in the Southwest, a brownstone in St. Louis, a railroad apartment in NYC, a California bungalow, or a century old homestead in the heartland, pushing you “beyond the walls” of your own existence to think about where your target audiences are living and receiving your messages.

When you visit museums, attend plays, sports, concerts, festivals and street performances outside of your normal community, you reinvigorate your passion for thinking, writing, enjoyment and design. And anytime you can view art by the likes of Goya, Picasso, Pollock, Dine or Rothko, do it! 

And if you aren’t as a rule out in nature, traveling to the mountains, beach or anywhere to hike, fish, swim, camp, bike or just hang out, can bring a strong reconnection to Mother Earth. A dark night in the high desert of New Mexico or Andean mountains of Peru viewing the Milky Way touches your spirit and reminds you we are a speck in the universe. Nature never fails to impress. Dial down your stress levels and breathe.   

Get the most out of your time away. Open yourself to inspiration. Feed your mind and boost your creativity by taking time to soak up the colors, smells, tastes, sounds, people and feelings of the places you visit.

But beware, “A mind that is stretched by a new experience can never go back to its old dimensions,” –Oliver Wendell Holmes.

Thank goodness!

Break Through the Marketing Wall

It’s easy to be overwhelmed when you think about all the ways to market your company, organization or cause.  

Websites. Social media. E-mail marketing. Direct mail. Public relations.  Community relations. Advertising. Sponsorships. Exhibits/events.  

There are plenty of good ways to reach an audience with your key messages:  “Join us!”  “Buy this!”  “Sign up!”  “Consider this!”  “Care about this!”  “Share this!”

The challenge is to choose the best communications options to “meet your audience where they are.” 

So, start small. 

 

First, take 30-60 minutes to list all the things you know:

·       What products and services do you provide?

·       Who are your customers, members, clients, donors, employees, the media—the people you want to reach?

·       What marketing do you use today?

·       What differentiates you from your competition?

·       What are your business objectives for 2016?

Second, make a communications plan.  Because you want to start small, pick one of the tactics that promises the greatest return with the smallest investment of time and money.  Make sure to include at least one legitimate measurement to determine the effectiveness of the Facebook ad, the email marketing, or the trade show booth. 

Go BIG when it comes to being authentic. 

Make sure what you say and how you say it (and how it looks!) truly reflects your brand—your reputation—your promise. Building and keeping stakeholder trust is the BIG goal of marketing communications even when you start small.